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Programme Structure

MA in Strategic Marketing lectures and seminars include regular student participation, allowing you to benefit from the diverse knowledge of international marketers, and develop the communication and management skills that are so crucial to your next step in the global marketing industry. You will also be able to extensively research a specialist marketing topic of your choosing, as part of your dissertation.

STAGES MODULES

Stage I

Strategic Marketing Management(15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)

Stage II

Elective Module I * ( 15 credits)
Elective Module II * ( 15 credits)
Elective Module III * ( 15 credits)

Stage III

Online Dissertation and Research Methods (30 credits)

 
 
 
 
 

Students who fail to meet academic requirements can be assessed on their relevant work experience (2 years management experience minimum for mature study route).

Specialisations*

MA in Strategic Marketing (General Pathway)expand
  • Any combination of 3 specialisation modules
MA in Strategic Marketing (Global Marketing)expand
  • Global Marketing Management
  • Cross-Cultural Management
  • Project Management and Leadership
MA in Strategic Marketing (Digital Marketing and Social Media)expand
  • Digital Marketing Communications
  • Internet Marketing Management
  • M&A and Private Equity
MA in Strategic Marketing (Sales Management)expand
  • Customer Relationship Management
  • Strategic Sales Management
  • Advertising and Promotion Management
MA in Strategic Marketing (Integrated Marketing Communications)expand
  • Public Relations Management
  • Digital Marketing Communications
  • Advertising and Promotion Management
MA in Strategic Marketing (Luxury Brand Management)expand
  • Public Relations Management
  • Global Marketing Management
  • Luxury Brand Management

*For the March 2014 intake, only the general pathway will be made available. As of September 2014, all specialisation pathways will be made available, subject to student demand.

Want to Speak to a Programme Advisor?

For more information on the marketing courses in Manchester, call one of our programme advisors today. Our advisors are available to provide one-to-one advice every weekday from 9am until 6pm, or from 9am until 8pm on our open days. You're welcome to meet with our specialist advisors during these times at our campus in Manchester. Alternatively, call us on 0161 713 1777 during these hours or email us on info@lsbf.org.uk.

Entry requirements expand
  • UK undergraduate degree – any subject area
  • English Levels 5.5 IELTS (5.5 in all bands) or equivalent
  • Applicants with substantial relevant professional experience will also be considered
  • GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)
Key facts expand

Start date

March, June, September

Duration

Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)

Fees

Click for fees.

Application

To apply for this programme or for further information -
Call: +44 (0) 161 713 1777.

 
 
 
 
 
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